GROUP 37: Music Video 2007/8

Monday, 5 November 2007

Important Roles in Music video

Producer
In the music industry the executive producer of a music album is usually in control of the overall decision making in how the album turns out and how the budget is allocated for the project. Executive producer may also decide how many songs are placed in the final cut, which songs are used out of the tracks produced in the process of making the album, and the order in which the songs are placed. In this instance, the executive producer is usually someone who has had input in producing some of the tracks on the album. A particular executive producer's name attached to an album is sometimes used as a selling point to distributors.

Director
A music video director is a film director that specializes in creating short films driven by a given music track. These are called music videos and are then used as promotional tools for popular music singles. The earliest music videos were directed by television and film directors; by the 1990s music-video directing had become a specialized field.

Editor
Film editing is the connecting of one or more shots to form a sequence, and the subsequent connecting of sequences to form an entire movie. Film editing, by definition, is the only art that is unique to cinema and which defines and separates filmmaking from almost all other art forms (such as: photography, theater, dance, writing, and directing). The job of an editor isn’t merely to mechanically put pieces of a film together, nor to just cut off the film slates, nor merely to edit dialogue scenes. Film editing is an art form which can either make or break a film.[1] A film editor works with the layers of images, the story, the music, the rhythm, the pace, shapes the actors' performances, "re-directing" and often re-writing the film during the editing process, honing the infinite possibilities of the juxtaposition of small snippets of film into a creative, coherent, cohesive whole.

Cameraman
A camera operator is a person that operates a film or video camera for the purpose of recording motion to film, video, or a computer storage medium. Camera operators serving in an official capacity in the process of filmmaking may be known variously as a camera operator, television camera operator, video camera operator, or videographer, depending on the context and technology involved.

The operator is responsible for physically operating the camera and maintaining composition throughout a given scene or shot. In narrative filmmaking, the camera operator will collaborate with the director, director of photography, actors and crew to make technical and creative decisions. In this setting, a camera operator is part of a camera crew consisting of the director of photography and one or more camera assistants. In documentary filmmaking and news, the camera operator is often called on to film unfolding, unscripted events. The operator may or may not be working in collaboration with a director or producer.

Important camera operator skills include choreographing and framing shots, knowledge of and the ability to select appropriate photographic lenses, and other equipment (dollies, camera cranes, etc.) to portray dramatic scenes. The principles of dramatic story telling and film editing fundamentals are important skills as well. The camera operator is required to communicate clearly and concisely on film sets where time and budget constraints are ever present.

Sound/Lighting Director
A sound editor is a creative professional responsible for selecting and assembling sound recordings in preparation for the final sound mixing or mastering of a television program or motion picture. Sound editing developed out of the need to fix the incomplete, undramatic, or technically inferior sound recordings of early talkies, and over the decades has become a respected filmmaking craft, with sound editors implementing the aesthetic goals of motion picture sound design.

Runners
Runners are the most junior members of a television crew. They are responsible for fetching and carrying and doing most of the donkey-work of a production. Their role is usually to support anyone who needs help in a variety of ways, until such time as they have learned enough to assume more responsibilities.

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